Hey guys, welcome to post 3 of 3 on monster week. As promised, we delivered 3 posts full of content for you guys to sift through to get inspired. Here were going to share a link. This link will take you to the world of Peugeot and in more detail, their site. Peugeot has it down right in terms of visuals that describe the kind of company that they are. Every time we visit their site, we get the idea that were first time visitors. The vibe and design is all there, in our opinion. Peugeot as an auto maker also designs bicycles, scooters, and operates their own design consultancy firm. We invite you guys to visit their site to get a taste of what Peugeot as a company is like. We think you'll pick up the taste rather quickly and in terms of branding and image, they do it well. Immerse yourself in Peugeot. Enjoy.
Friday, November 15, 2013
Detail #007
Hey guys, we promised 3 posts this week and we will bring you 3 posts. This is post 2. This post wont be like our last post. Instead of sharing an idea along with a visual, we will be sharing a link with you guys. The link will take you to the L.A. Design Challenge homepage. To be honest guys, we don't know where to begin in describing the awesomeness of what the L.A. Design Challenge is. It was and still is setup to be an annual design competition for design professionals working at automotive companies around the world. The competition is held a few weeks prior to the Los Angeleshttp://laautoshow.com/design-challenge/ auto show. The competition challenges designers to come up with extreme out of the box ideas based on a given design brief. The design brief is different for each year and asks automotive design professionals to submit a presentation style entry of their designs. A winner is picked and announced at the L.A. auto show and the winner receives "bragging rights" as well as honors for most innovative and unique entry that answers the brief. Guys, the entries submitted every year are beyond awesome. There are no words to describe the talent level. One thing is for sure and that is that here at A.D.D.+ we are inspired by these entries to push ourselves to be better designers and visionaries. Below we present to you the L.A. Design Challenge. Enjoy guys and see you in the next post.
Detail #006
Hey guys, right off the bat we here at A.D.D+ want to say that we are in debt to you and to all our readers out there. We have been missing in action for some time but will make it up with a monster upload of content. This week we will start the week off right. This week is monster week. A.D.D.+ brings you 3 posts of content that make up our monster upload. This week we'll talk about the user experience. In auto design, the user experience simply describes the interaction the user has with the vehicle. The experience we want to talk about is the one that everyone who owns a car experiences. Its the one when you walk up to your car, use the keys to open the door to get in. Were sure most you out there were probably not thinking about this experience and were thinking of something more along the lines of the driving experience. But to prove that were not alone on this, we'll give you an example of how auto companies are on the same page.
Visual 1 will kick it off for us. Visual 1 is your standard car key. Most of us remember from previous years that car keys have always looked like this. Sure, some auto companies changed the shapes of their keys to look ahead of their time but for the most part they were shaped and designed to operate like your standard key. Not until recent years did auto companies decide to enhance the way you used your key. Visual 2 was and still is that new way. Visual 2 is known as a key fob. Today, these devices have a traditional key designed into them so that you can still go "old school" but the cool thing about these devices is that they are "smart". You can remote start your car with the fob which means that your car can unlock itself and start its own engine with the push of a button on your fob. Most are designed to be replacements to the traditional key. Modern cars will have ports for your fob. When you insert and turn your fob into the port, it will connect and start your car. These added features changed the way you approached your car and changed the way you felt about your car. Most people would agree that the latter technology makes the car feel as if it were alive. An traditional key delivered a user experience that was mechanical and in its own right because the motions associated with a traditional key were in fact mostly mechanical in nature. Key fobs allowed the car to become an avatar; respectfully in the words of the great Chris Bangle.
Visual 3 introduces our idea for this post. What will be the next car key? Here at A.D.D.+ will use visual 3 to show you guys what we think. By nature, everyone is different in their own way. We propose the idea that in some form or another, your car's body would be able to detect you as you came near it. Within the needed radius, you were able to do a gesture or movement with your arms or hands that would operate along the idea of a wireless key. Your gesture would be unique to you, pre-programmed in the car's memory and designed to operate only to you. What do you guys think? Does this sound cool or is there an idea out there that would work better? Let us know. We are curious to know what you guys think. Share visuals and comments below!
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