Detail #008

Hey guys, welcome to post 3 of 3 on monster week. As promised, we delivered 3 posts full of content for you guys to sift through to get inspired. Here were going to share a link. This link will take you to the world of Peugeot and in more detail, their site. Peugeot has it down right in terms of visuals that describe the kind of company that they are. Every time we visit their site, we get the idea that were first time visitors. The vibe and design is all there, in our opinion. Peugeot as an auto maker also designs bicycles, scooters, and operates their own design consultancy firm. We invite you guys to visit their site to get a taste of what Peugeot as a company is like. We think you'll pick up the taste rather quickly and in terms of branding and image, they do it well. Immerse yourself in Peugeot. Enjoy.

http://www.peugeot.com/en  

Detail #007

Hey guys, we promised 3 posts this week and we will bring you 3 posts. This is post 2. This post wont be like our last post. Instead of sharing an idea along with a visual, we will be sharing a link with you guys. The link will take you to the L.A. Design Challenge homepage. To be honest guys, we don't know where to begin in describing the awesomeness of what the L.A. Design Challenge is. It was and still is setup to be an annual design competition for design professionals working at automotive companies around the world. The competition is held a few weeks prior to the Los Angeleshttp://laautoshow.com/design-challenge/ auto show. The competition challenges designers to come up with extreme out of the box ideas based on a given design brief. The design brief is different for each year and asks automotive design professionals to submit a presentation style entry of their designs. A winner is picked and announced at the L.A. auto show and the winner receives "bragging rights" as well as honors for most innovative and unique entry that answers the brief. Guys, the entries submitted every year are beyond awesome. There are no words to describe the talent level. One thing is for sure and that is that here at A.D.D.+ we are inspired by these entries to push ourselves to be better designers and visionaries. Below we present to you the L.A. Design Challenge. Enjoy guys and see you in the next post.

http://laautoshow.com/design-challenge/

Detail #006

Hey guys, right off the bat we here at A.D.D+ want to say that we are in debt to you and to all our readers out there. We have been missing in action for some time but will make it up with a monster upload of content. This week we will start the week off right. This week is monster week. A.D.D.+ brings you 3 posts of content that make up our monster upload. This week we'll talk about the user experience. In auto design, the user experience simply describes the interaction the user has with the vehicle. The experience we want to talk about is the one that everyone who owns a car experiences. Its the one when you walk up to your car, use the keys to open the door to get in. Were sure most you out there were probably not thinking about this experience and were thinking of something more along the lines of the driving experience. But to prove that were not alone on this, we'll give you an example of how auto companies are on the same page.

Visual 1 will kick it off for us. Visual 1 is your standard car key. Most of us remember from previous years that car keys have always looked like this. Sure, some auto companies changed the shapes of their keys to look ahead of their time but for the most part they were shaped and designed to operate like your standard key. Not until recent years did auto companies decide to enhance the way you used your key. Visual 2 was and still is that new way. Visual 2 is known as a key fob. Today, these devices have a traditional key designed into them so that you can still go "old school" but the cool thing about these devices is that they are "smart". You can remote start your car with the fob which means that your car can unlock itself and start its own engine with the push of a button on your fob. Most are designed to be replacements to the traditional key. Modern cars will have ports for your fob. When you insert and turn your fob into the port, it will connect and start your car. These added features changed the way you approached your car and changed the way you felt about your car. Most people would agree that the latter technology makes the car feel as if it were alive. An traditional key delivered a user experience that was mechanical and in its own right because the motions associated with a traditional key were in fact mostly mechanical in nature. Key fobs allowed the car to become an avatar; respectfully in the words of the great Chris Bangle. 

Visual 3 introduces our idea for this post. What will be the next car key? Here at A.D.D.+ will use visual 3 to show you guys what we think. By nature, everyone is different in their own way. We propose the idea that in some form or another, your car's body would be able to detect you as you came near it. Within the needed radius, you were able to do a gesture or movement with your arms or hands that would operate along the idea of a wireless key. Your gesture would be unique to you, pre-programmed in the car's memory and designed to operate only to you. What do you guys think? Does this sound cool or is there an idea out there that would work better? Let us know. We are curious to know what you guys think. Share visuals and comments below!

Detail #005

Hi guys, welcome back. This week were keeping it short but full of flavor. Our visual for this week is in the form of film media and its a presentation on a new concept done by a french automotive company called Peugeot. The content of the film is in tune with the kind of stuff that we like to inspire from here at A.D.D.+. What do you guys think? Do you want to see more of this in the auto industry? Enjoy the presentation guys and feel free to share your thoughts.

Detail #004

Hi Guys, welcome back this week. This week we want to do something special with you guys. You guys have probably caught on to the fact that the subject our visuals and ideas are based on automotive design. We here at A.D.D.+ focus on car design but the fact of the matter is that car design cannot "exist" without other disciplines and focuses. The visuals we share with you guys come from all aspects of art and design. In the auto industry, companies value and recognize this also and go as far as to collaborating with other artists outside the car world to create unique and fresh concepts. This week we want to do something similar. Most people know that one of auto designs most important subjects is body surfacing or form. It's the body of the car that you can see and touch. The overall lines on the sides, front, top, and rear and the mass created by these lines count as surfaces and form. When the surfaces and form are hit by light, that's the best time to see the design of a car.

Visual 1 is a good visual example of the concept of surface and form under light. Visuals 2,3,4, and 5 are visual examples of how this concept is applied in car design on an actual vehicle. Through out automotive history, the concept of surfacing and form has remain unchanged. Companies will manipulate forms and surfaces to create fresh ways to apply the subject on vehicles. Here is where our idea for this week comes in and visual 6 will introduce it for us. We want you guys to be the designers and innovators this week. Think of new ways to either apply or reinvent (visual 7) surfacing and form to your area of discipline, what ever that may be. By you guys doing this, you guys will look and think about surfacing and form in new ways and challenge the "norm" of your subject. If you guys create something fresh, share it. Artists and designers always inspire each other and this week we challenge you guys to non-traditionally collaborate. Who knows, maybe one day a car designer out there will be inspired by your piece and together you guys can break barriers!. Thanks for meeting with us this week. Enjoy and see you next time!

Detail #003

Hi guys, welcome back this week. This week on A.D.D+ we have a visual treat. When we first started sharing visuals with you guys, the number of images we were aiming to share with each idea was around two visuals if not a solid two visuals. We aimed to do this because two visuals is a pretty straight forward way to contrast a current/ past idea with a modern/ fresh idea. So far we have done our jobs but this week we felt the need to share a set of visuals because our idea this week comes in a story format and we’ll use our visuals to walk us through our story. Our topic this week is on tail light design. We chose an example from the recent auto show in Frankfurt, Germany because the Frankfurt show, in the auto design community, tends to be where top of the line companies go “all out” in terms of innovation and fresh modern design. 

Visual 1 is a good example of where tail light design is going. This example is stepping away from week 2’s trending light signatures and going into a radical redefinition of what today's tail lights look like.Visual 2 shows a general detail shot of what the design is. The “lights” became part of the cars structure BUT did not lose their purpose, which is to be a “tail light”. You can see the actual form of the structure in Visual 3.  The illusion vs the play on dimension both created and alluded sets us up to inspire and think radically. We’ll use Visual 4 as our base for our idea. Tail lights are used for signaling the intent of direction change on a car. Today our cars’ tail lights say we want to go left, right, stop, and reverse. What if we could design tail lights around the idea of Visuals 1,2, and 3 to help us better predict a more accurate direction change to be more efficient and safe? Visual 5 is a good visual example of this idea. Could our tail lights show directional intent through dimension? A Tom Tom on your taillights if you will. Something like this could help you and the driver behind you be safer if for example a road hazard presents itself. Both you and the guy or gal behind you and so on a so forth can be safe. In a world where autonomous cars are the future, can this idea still let us drive our cars and still be as safe as an autonomous car? You decide. Think and visualize. Enjoy! 

Detail #002

Hello everyone, this week it’s “all in the details”. Here we have a set of visuals along with a set of words to describe the next-gen of automotive interior trim. The top visual comes from the world of shoes. Shoes in the design world are always fresh, funky, colorful, expressive, and almost always make some kind of statement. The shoes in this particular visual are a good example of the recent design trend of shine and copper like colors. The shoes are also a good example of contrast, minimal, and modern design. So now that we have a visual basis for what the role of auto interior trim is, the bottom visual takes these elements to the next level. The visual is energetic, vibrant, and has a sort of illusion to technology which leads us to our inspiration thought. What if interior trim served its role of attraction and did so through also serving a technological purpose? Until next time guys. Enjoy.

Detail #001

Hi everyone, welcome back to A.D.D+. Now that were up and running, lets get some visuals going. In this post we will share this set of visuals. On the right we have the industry standard for headlight design. LED and Xenon rings are the hot trend for vehicles and have been used to further define automotive brand identity. Auto companies today are taking advantage of the 'light signatures' the technologies create to make their products add to the corresponding brand's identity. A modern and successful example would be Audi's headlight work and portfolio. The visual on the left, is what A.D.D.+ is all about. Fresh inspiration and visuals. Can next-gen light design become its own power source? What are your thoughts?

Introductory get-together / Detail #000

Hey guys, welcome to Auto Design Detail. What do we do here at Auto Design Detail? Here it goes. Auto Design Detail or A.D.D., represents a spot where we can meet and present automotive design inspirations that follow the current market trends in the industry. The inspirations will be mostly visual and come from all aspects of art, design, and life. Our goal will be to showcase "hot trends" and also showcase trends that could be "next-gen". Inspire from observing or "looking" and share visuals is our motto. Welcome to A.D.D.+.