Detail #004

Hi Guys, welcome back this week. This week we want to do something special with you guys. You guys have probably caught on to the fact that the subject our visuals and ideas are based on automotive design. We here at A.D.D.+ focus on car design but the fact of the matter is that car design cannot "exist" without other disciplines and focuses. The visuals we share with you guys come from all aspects of art and design. In the auto industry, companies value and recognize this also and go as far as to collaborating with other artists outside the car world to create unique and fresh concepts. This week we want to do something similar. Most people know that one of auto designs most important subjects is body surfacing or form. It's the body of the car that you can see and touch. The overall lines on the sides, front, top, and rear and the mass created by these lines count as surfaces and form. When the surfaces and form are hit by light, that's the best time to see the design of a car.

Visual 1 is a good visual example of the concept of surface and form under light. Visuals 2,3,4, and 5 are visual examples of how this concept is applied in car design on an actual vehicle. Through out automotive history, the concept of surfacing and form has remain unchanged. Companies will manipulate forms and surfaces to create fresh ways to apply the subject on vehicles. Here is where our idea for this week comes in and visual 6 will introduce it for us. We want you guys to be the designers and innovators this week. Think of new ways to either apply or reinvent (visual 7) surfacing and form to your area of discipline, what ever that may be. By you guys doing this, you guys will look and think about surfacing and form in new ways and challenge the "norm" of your subject. If you guys create something fresh, share it. Artists and designers always inspire each other and this week we challenge you guys to non-traditionally collaborate. Who knows, maybe one day a car designer out there will be inspired by your piece and together you guys can break barriers!. Thanks for meeting with us this week. Enjoy and see you next time!