Detail #005

Hi guys, welcome back. This week were keeping it short but full of flavor. Our visual for this week is in the form of film media and its a presentation on a new concept done by a french automotive company called Peugeot. The content of the film is in tune with the kind of stuff that we like to inspire from here at A.D.D.+. What do you guys think? Do you want to see more of this in the auto industry? Enjoy the presentation guys and feel free to share your thoughts.

Detail #004

Hi Guys, welcome back this week. This week we want to do something special with you guys. You guys have probably caught on to the fact that the subject our visuals and ideas are based on automotive design. We here at A.D.D.+ focus on car design but the fact of the matter is that car design cannot "exist" without other disciplines and focuses. The visuals we share with you guys come from all aspects of art and design. In the auto industry, companies value and recognize this also and go as far as to collaborating with other artists outside the car world to create unique and fresh concepts. This week we want to do something similar. Most people know that one of auto designs most important subjects is body surfacing or form. It's the body of the car that you can see and touch. The overall lines on the sides, front, top, and rear and the mass created by these lines count as surfaces and form. When the surfaces and form are hit by light, that's the best time to see the design of a car.

Visual 1 is a good visual example of the concept of surface and form under light. Visuals 2,3,4, and 5 are visual examples of how this concept is applied in car design on an actual vehicle. Through out automotive history, the concept of surfacing and form has remain unchanged. Companies will manipulate forms and surfaces to create fresh ways to apply the subject on vehicles. Here is where our idea for this week comes in and visual 6 will introduce it for us. We want you guys to be the designers and innovators this week. Think of new ways to either apply or reinvent (visual 7) surfacing and form to your area of discipline, what ever that may be. By you guys doing this, you guys will look and think about surfacing and form in new ways and challenge the "norm" of your subject. If you guys create something fresh, share it. Artists and designers always inspire each other and this week we challenge you guys to non-traditionally collaborate. Who knows, maybe one day a car designer out there will be inspired by your piece and together you guys can break barriers!. Thanks for meeting with us this week. Enjoy and see you next time!

Detail #003

Hi guys, welcome back this week. This week on A.D.D+ we have a visual treat. When we first started sharing visuals with you guys, the number of images we were aiming to share with each idea was around two visuals if not a solid two visuals. We aimed to do this because two visuals is a pretty straight forward way to contrast a current/ past idea with a modern/ fresh idea. So far we have done our jobs but this week we felt the need to share a set of visuals because our idea this week comes in a story format and we’ll use our visuals to walk us through our story. Our topic this week is on tail light design. We chose an example from the recent auto show in Frankfurt, Germany because the Frankfurt show, in the auto design community, tends to be where top of the line companies go “all out” in terms of innovation and fresh modern design. 

Visual 1 is a good example of where tail light design is going. This example is stepping away from week 2’s trending light signatures and going into a radical redefinition of what today's tail lights look like.Visual 2 shows a general detail shot of what the design is. The “lights” became part of the cars structure BUT did not lose their purpose, which is to be a “tail light”. You can see the actual form of the structure in Visual 3.  The illusion vs the play on dimension both created and alluded sets us up to inspire and think radically. We’ll use Visual 4 as our base for our idea. Tail lights are used for signaling the intent of direction change on a car. Today our cars’ tail lights say we want to go left, right, stop, and reverse. What if we could design tail lights around the idea of Visuals 1,2, and 3 to help us better predict a more accurate direction change to be more efficient and safe? Visual 5 is a good visual example of this idea. Could our tail lights show directional intent through dimension? A Tom Tom on your taillights if you will. Something like this could help you and the driver behind you be safer if for example a road hazard presents itself. Both you and the guy or gal behind you and so on a so forth can be safe. In a world where autonomous cars are the future, can this idea still let us drive our cars and still be as safe as an autonomous car? You decide. Think and visualize. Enjoy!