Detail #003

Hi guys, welcome back this week. This week on A.D.D+ we have a visual treat. When we first started sharing visuals with you guys, the number of images we were aiming to share with each idea was around two visuals if not a solid two visuals. We aimed to do this because two visuals is a pretty straight forward way to contrast a current/ past idea with a modern/ fresh idea. So far we have done our jobs but this week we felt the need to share a set of visuals because our idea this week comes in a story format and we’ll use our visuals to walk us through our story. Our topic this week is on tail light design. We chose an example from the recent auto show in Frankfurt, Germany because the Frankfurt show, in the auto design community, tends to be where top of the line companies go “all out” in terms of innovation and fresh modern design. 

Visual 1 is a good example of where tail light design is going. This example is stepping away from week 2’s trending light signatures and going into a radical redefinition of what today's tail lights look like.Visual 2 shows a general detail shot of what the design is. The “lights” became part of the cars structure BUT did not lose their purpose, which is to be a “tail light”. You can see the actual form of the structure in Visual 3.  The illusion vs the play on dimension both created and alluded sets us up to inspire and think radically. We’ll use Visual 4 as our base for our idea. Tail lights are used for signaling the intent of direction change on a car. Today our cars’ tail lights say we want to go left, right, stop, and reverse. What if we could design tail lights around the idea of Visuals 1,2, and 3 to help us better predict a more accurate direction change to be more efficient and safe? Visual 5 is a good visual example of this idea. Could our tail lights show directional intent through dimension? A Tom Tom on your taillights if you will. Something like this could help you and the driver behind you be safer if for example a road hazard presents itself. Both you and the guy or gal behind you and so on a so forth can be safe. In a world where autonomous cars are the future, can this idea still let us drive our cars and still be as safe as an autonomous car? You decide. Think and visualize. Enjoy!